Marketing and operations plan Assignment Example | Topics and Well Written Essays - 1750 words

Marketing and operations plan - Assignment Example In approaching the course of studying the market successfully, the research into the market will entail engaging both secondary and primary sources of data. The secondary approach entails covering the publications on the industry that reflect the factors influencing the market. Additionally, the primary sources entail conducting individual research to collect data on the market. However, primary data is expensive to achieve, as such, this section will rely extensively on the secondary data on the market. The primary sources engaged include sample interviews and questionnaires on the niche of the business to get firsthand expectation of the market, for successful planning. The US fast foods industry is on the rise, with high density of businesses offering food services including bakery options. The total market is vast, entailing a population of about 500,000 people at the local town setting where the first venture will be located (Giovannucci, Barham & Pirog, 2010). Additionally, the business expects to expand significantly and own a share of the national market in bakery options. Thus, we expect to own at least 6% of the market share as we launch and grow accordingly to about 15% to remain equally competitive. The market has a high demand for bakery products, considering the high consumption of the products. the consumer preferences for bakery products remains high for low sugar content products, considering recent developments requiring he regulation of sugar content in products due to increasing cases of obesity (MÃ ¶ller, 2006). Nonetheless, the business will engage all legal measures to establish its product and grow accordingly as there is a n otable potential of capitalizing on the local market size accordingly. The aspect of high capital costs, training skills and marketing and consumer acceptance may prove challenging to the business entry. Nonetheless, as a

Comparison and Contrast Assignment Essay Example | Topics and Well Written Essays - 500 words

Comparison and Contrast Assignment - Essay Example With the references to real events, the aforementioned story and â€Å"Everyday Use† by Alice Walker will be compared and contrasted in this paper. â€Å"The Lottery† revolves around the theme of being in a difficult state. Sometimes, it is not only the consequences of a person’s actions that bring them in difficult situations but also includes other factors like one’s environment. Sometimes, one may feel he has been hand-picked to be in a difficult situation like Tessie Hutchinson in the story who unfortunately got the marked paper that led to her being stoned to death. â€Å"Everyday Use† on the other hand, takes on the theme of the importance of legacy against necessity. To the protagonist, the old hand-sewn quilts are considered sentimental while to the antagonist, they are potential valuables that could make her a fortune. The stories both revolve around observable real-life events. The second story though could be taken quite ambiguously because it is so realistic it could be understood literally but it could also be understood symbolically. Jackson’s characters include the whole village while Walker limits her characters to only four people. Both authors reveal their characteristics of their role players by describing them and quoting their words. Other attributes of the characters are shown through how they acted and their facial expressions and emotions. Jackson’s protagonist is a developing character who first appeared in the story as an excited character who just came from her dishes with her apron, talking and explaining her day to Mrs. Delacroix. Then, she turned to be a fearful character who became hysterical when her family was chosen from the crowd and became more so when she took the marked paper indicating she was to be the one stoned to death. Walker’s protagonist is also a developing character who is shown in most of the story as a